Jalisco Mexican Grocery / Tortilla Factory.
A bright symbol of the Alkali Flat neighborhood’s increasing diversity, Jalisco, at 318 12th Street, saw considerable growth after being purchased by Guadalajara, Mexico, native Raul Mercado in 1957 and its subsequent conversion into Jalisco Tortillas, Inc. Up into the mid-1980s, Jalisco distinguished itself as one of the state’s top producers of tortillas and, at its height, was shipping units throughout northern California, Nevada and Oregon. The factory closed in the late 1980s with the retirement of Mercado.
During his tenure with Jalisco, Mercado served as President of the Sacramento Hispanic Chamber of Commerce for 1985 and was recognized in 1987 for his contributions to community life by the California Human Development Corporation.
During his tenure with Jalisco, Mercado served as President of the Sacramento Hispanic Chamber of Commerce for 1985 and was recognized in 1987 for his contributions to community life by the California Human Development Corporation.
The photo above is of Juan Guiterrez, a worker at Jalisco. It was taken in the spring of 1983 by freelancer photographer, Craig Lee.
This photo and many more like it can be found in the Sacramento Public Library’s Sacramento Room which is open to the public Tuesday, Wednesday, Saturday and Sunday 1 to 5, and Thursday 1 to 8.
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